Performance, style, and durability can co-exist.
Meet the clothing line designed by women, for women.
Look Good. Fish Good. You Deserve More.
Say goodbye to unisex, one-size-fits men gear. Your feminine curves deserve love.
Every Lured Outdoors piece has been thoughtfully crafted and purposefully designed to fit a woman’s body; providing comfort, style, and enhancing performance.
Withstand the Elements.
Heat. Cold. Water. UV.
Technical gear for women on the water.
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13.5 Million women get fishing licenses every year.
Lured Outdoors is a new kind of outdoor apparel on a mission to empower women in outdoor sports and beyond.
Women anglers are pushing the boundaries of professional fishing every day, yet in this male-dominated sport men seem to get all the action. Lured Outdoors was born from the simple idea that women anglers deserve more.
ABOUT USWe See You.
To the woman getting up every day to give it her all, we see you. To the woman who doesn’t shy away from getting a little rough and dirty, we see you. To the woman weighing her fish with a baby on her hip, we see you. To the woman who is many things at once, from angler to mom to wife to friend to sister, and gives each one her all, we see you. Join the movement.